Great Green Wall Frontline
African Union/Civic
Concept & Strategy Development

Great Green Wall Frontline is an innovative campaign celebrating the vital role of citizen power in bringing to life the remarkable Great Green Wall—an 8000km ecological corridor on the African Continent and one of the world's foremost development initiatives.

The campaign originated from our Founder’s vision, having worked as a primary catalyst for global awareness around the Great Green Wall, for many years at the United Nations.

We conceived the idea and spearheaded the movement by identifying key frontline leaders not only in The Gambia but also across the broader African continent. This involved organizing citizen assemblies, fostering community-led funds, and promoting people-powered solutions to harness the enterprising spirit of an entire continent.

Furthermore, we took charge of managing the development of essential communication products, collaborating closely with Pentagram to create a powerful DIY brand that communities themselves could authentically own, and James Ward Films to create a compelling short film.

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